*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

  :root {
    --ink: #0d0d0d;
    --ink-muted: #4a4a4a;
    --ink-faint: #8a8a8a;
    --cream: #faf8f3;
    --cream-dark: #f0ede4;
    --gold: #c9a84c;
    --gold-light: #f5e8c2;
    --gold-dark: #8a6a1e;
    --teal: #0d6e5f;
    --teal-light: #e0f0ed;
    --border: rgba(0,0,0,0.1);
    --radius: 4px;
    --serif: 'DM Serif Display', Georgia, serif;
    --sans: 'DM Sans', system-ui, sans-serif;
  }

  body {
    font-family: var(--sans);
    background: var(--cream);
    color: var(--ink);
    font-size: 16px;
    line-height: 1.7;
    overflow-x: hidden;
  }

  /* NAV */
  nav {
    position: fixed; top: 0; left: 0; right: 0; z-index: 100;
    display: flex; align-items: center; justify-content: space-between;
    padding: 1.25rem 5vw;
    background: rgba(250,248,243,0.94);
    backdrop-filter: blur(14px);
    border-bottom: 1px solid var(--border);
  }
  .nav-logo {
    font-family: var(--serif);
    font-size: 1.5rem;
    letter-spacing: -0.02em;
    color: var(--ink);
    text-decoration: none;
    display: flex; align-items: center; gap: 0.4rem;
  }
  .nav-logo span { color: var(--gold); }
  .nav-logo i { font-size: 1.1rem; color: var(--teal); }
  .nav-links { display: flex; gap: 2rem; align-items: center; }
  .nav-links a {
    text-decoration: none; color: var(--ink-muted); font-size: 0.875rem;
    font-weight: 500; letter-spacing: 0.02em; transition: color 0.2s;
    display: flex; align-items: center; gap: 0.35rem;
  }
  .nav-links a i { font-size: 0.95rem; }
  .nav-links a:hover { color: var(--ink); }
  .btn-nav {
    background: var(--ink); color: var(--cream) !important;
    padding: 0.5rem 1.25rem; border-radius: var(--radius);
    transition: background 0.2s !important;
  }
  .btn-nav:hover { background: var(--teal) !important; }

  /* HERO */
  .hero {
    min-height: 100vh; display: flex; flex-direction: column;
    justify-content: flex-end; padding: 8rem 5vw 6rem;
    position: relative; overflow: hidden;
  }
  .hero-bg {
    position: absolute; inset: 0;
    background: radial-gradient(ellipse 80% 60% at 60% 40%, #e8f4f1 0%, transparent 70%),
                radial-gradient(ellipse 50% 40% at 20% 80%, #f5e8c2 0%, transparent 60%);
    pointer-events: none;
  }
  .hero-tag {
    display: inline-flex; align-items: center; gap: 0.5rem;
    font-size: 0.75rem; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase;
    color: var(--teal); background: var(--teal-light);
    padding: 0.35rem 0.875rem; border-radius: 2rem;
    margin-bottom: 2rem; width: fit-content;
  }
  .hero h1 {
    font-family: var(--serif);
    font-size: clamp(2.8rem, 7vw, 5.5rem);
    line-height: 1.08; letter-spacing: -0.03em;
    color: var(--ink); max-width: 14ch; margin-bottom: 1.5rem;
  }
  .hero h1 em { font-style: italic; color: var(--teal); }
  .hero-sub {
    font-size: 1.125rem; color: var(--ink-muted);
    max-width: 54ch; margin-bottom: 2.5rem; font-weight: 300; line-height: 1.8;
  }
  .hero-platforms { display: flex; flex-wrap: wrap; gap: 0.625rem; margin-bottom: 3rem; }
  .platform-pill {
    background: white; border: 1px solid var(--border);
    padding: 0.35rem 0.875rem; border-radius: 2rem;
    font-size: 0.8rem; font-weight: 500; color: var(--ink);
    display: flex; align-items: center; gap: 0.35rem;
  }
  .platform-pill i { font-size: 0.85rem; }
  .platform-pill.active { background: var(--ink); color: var(--cream); border-color: var(--ink); }
  .hero-cta { display: flex; gap: 1rem; align-items: center; flex-wrap: wrap; }
  .btn-primary {
    display: inline-flex; align-items: center; gap: 0.5rem;
    background: var(--teal); color: white;
    padding: 0.9rem 2rem; border-radius: var(--radius);
    font-size: 0.9375rem; font-weight: 600; text-decoration: none;
    letter-spacing: 0.01em; transition: background 0.2s, transform 0.15s;
  }
  .btn-primary:hover { background: #094f43; transform: translateY(-1px); }
  .btn-secondary {
    display: inline-flex; align-items: center; gap: 0.5rem;
    border: 1px solid var(--border); color: var(--ink);
    padding: 0.9rem 2rem; border-radius: var(--radius);
    font-size: 0.9375rem; font-weight: 500; text-decoration: none;
    transition: border-color 0.2s, background 0.2s;
  }
  .btn-secondary:hover { border-color: var(--ink); background: white; }
  .hero-stats {
    position: absolute; right: 5vw; bottom: 6rem;
    display: flex; flex-direction: column; gap: 1.25rem; text-align: right;
  }
  .stat-num { font-family: var(--serif); font-size: 2.5rem; line-height: 1; color: var(--ink); }
  .stat-label { font-size: 0.8125rem; color: var(--ink-faint); font-weight: 400; margin-top: 0.2rem; }

  /* SECTION COMMONS */
  section { padding: 6rem 5vw; }
  .section-tag {
    font-size: 0.7rem; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase;
    color: var(--ink-faint); margin-bottom: 1.25rem; display: flex; align-items: center; gap: 0.5rem;
  }
  .section-tag i { font-size: 0.85rem; }
  h2.section-title {
    font-family: var(--serif);
    font-size: clamp(2rem, 4.5vw, 3.25rem);
    line-height: 1.15; letter-spacing: -0.025em;
    color: var(--ink); margin-bottom: 1.5rem;
  }
  h2.section-title em { font-style: italic; color: var(--teal); }

  /* STORY SECTION */
  .story-section { background: var(--ink); color: var(--cream); }
  .story-section .section-tag { color: var(--gold); }
  .story-section h2.section-title { color: var(--cream); }
  .story-section h2.section-title em { color: var(--gold); }
  .story-inner { display: grid; grid-template-columns: 1fr 1fr; gap: 6rem; align-items: center; }
  .story-text p { color: rgba(250,248,243,0.7); font-size: 1.0625rem; line-height: 1.85; margin-bottom: 1.25rem; font-weight: 300; }
  .story-results {
    background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.1);
    border-radius: 8px; padding: 2.5rem;
  }
  .story-results h3 { font-family: var(--serif); font-size: 1.25rem; color: var(--cream); margin-bottom: 2rem; font-weight: 400; }
  .result-row {
    display: flex; justify-content: space-between; align-items: center;
    padding: 1rem 0; border-bottom: 1px solid rgba(255,255,255,0.07);
  }
  .result-row:last-child { border-bottom: none; }
  .result-label { color: rgba(250,248,243,0.6); font-size: 0.9rem; font-weight: 400; display: flex; align-items: center; gap: 0.5rem; }
  .result-label i { font-size: 1rem; color: var(--gold); }
  .result-val { font-family: var(--serif); font-size: 1.75rem; color: var(--gold); font-weight: 400; }

  /* SERVICES */
  .services-section { background: white; }
  .services-grid {
    display: grid; grid-template-columns: repeat(3, 1fr);
    gap: 1.5px; background: var(--border); border: 1px solid var(--border); margin-top: 3.5rem;
  }
  .service-card { background: white; padding: 2.5rem; transition: background 0.2s; }
  .service-card:hover { background: var(--cream); }
  .service-icon {
    width: 44px; height: 44px; border-radius: 10px;
    background: var(--cream-dark); display: flex; align-items: center; justify-content: center;
    margin-bottom: 1.25rem;
  }
  .service-icon i { font-size: 1.25rem; color: var(--ink-muted); }
  .service-card.ai-card { background: #f0faf7; }
  .service-card.ai-card .service-icon { background: var(--teal-light); }
  .service-card.ai-card .service-icon i { color: var(--teal); }
  .service-card.local-card { background: #fdf8ee; }
  .service-card.local-card .service-icon { background: var(--gold-light); }
  .service-card.local-card .service-icon i { color: var(--gold-dark); }
  .service-card h3 { font-family: var(--serif); font-size: 1.375rem; color: var(--ink); margin-bottom: 0.5rem; font-weight: 400; }
  .service-card .svc-desc { color: var(--ink-muted); font-size: 0.875rem; margin-bottom: 1.5rem; font-weight: 300; line-height: 1.7; }
  .svc-tags { display: flex; flex-wrap: wrap; gap: 0.375rem; }
  .svc-tag {
    background: var(--cream-dark); color: var(--ink-muted);
    font-size: 0.75rem; padding: 0.25rem 0.625rem; border-radius: 2rem; font-weight: 500;
  }
  .service-card.ai-card .svc-tag { background: var(--teal-light); color: var(--teal); }
  .service-card.local-card .svc-tag { background: var(--gold-light); color: var(--gold-dark); }

  /* CASE STUDIES */
  .cases-section { background: var(--cream); }
  .cases-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem; margin-top: 3.5rem; }
  .case-card {
    background: white; border: 1px solid var(--border); border-radius: 8px;
    overflow: hidden; transition: transform 0.2s, box-shadow 0.2s;
  }
  .case-card:hover { transform: translateY(-4px); box-shadow: 0 20px 40px rgba(0,0,0,0.07); }
  .case-header { padding: 1.75rem 2rem 1.25rem; border-bottom: 1px solid var(--border); }
  .case-type-row { display: flex; align-items: center; gap: 0.5rem; margin-bottom: 0.5rem; }
  .case-type { font-size: 0.7rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--teal); }
  .case-type-row i { font-size: 0.9rem; color: var(--teal); }
  .case-header h3 { font-family: var(--serif); font-size: 1.125rem; font-weight: 400; color: var(--ink); }
  .case-body { padding: 1.5rem 2rem; }
  .case-challenge { font-size: 0.875rem; color: var(--ink-muted); margin-bottom: 1.25rem; font-weight: 300; line-height: 1.7; }
  .case-metrics { display: flex; flex-direction: column; gap: 0.625rem; }
  .metric-row { display: flex; justify-content: space-between; align-items: center; }
  .metric-label { font-size: 0.8rem; color: var(--ink-faint); display: flex; align-items: center; gap: 0.35rem; }
  .metric-label i { font-size: 0.85rem; }
  .metric-val { font-family: var(--serif); font-size: 1.25rem; color: var(--teal); }

  /* PRICING */
  .pricing-section { background: white; }
  .pricing-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.5rem; margin-top: 3.5rem; }
  .pricing-card {
    border: 1px solid var(--border); border-radius: 8px; padding: 2rem;
    position: relative; transition: border-color 0.2s;
  }
  .pricing-card:hover { border-color: var(--teal); }
  .pricing-card.popular { border: 2px solid var(--teal); }
  .popular-badge {
    position: absolute; top: -1px; left: 50%; transform: translateX(-50%);
    background: var(--teal); color: white;
    font-size: 0.7rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase;
    padding: 0.25rem 0.875rem; border-radius: 0 0 4px 4px;
  }
  .plan-icon { font-size: 1.5rem; color: var(--teal); margin-bottom: 0.75rem; display: block; }
  .plan-name { font-size: 0.75rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 0.75rem; display: block; }
  .plan-price { font-family: var(--serif); font-size: 2rem; color: var(--ink); margin-bottom: 0.25rem; line-height: 1.1; }
  .plan-price span { font-family: var(--sans); font-size: 0.875rem; color: var(--ink-faint); font-weight: 400; }
  .plan-ideal { font-size: 0.8rem; color: var(--ink-muted); margin-bottom: 1.5rem; font-weight: 300; padding-bottom: 1.5rem; border-bottom: 1px solid var(--border); }
  .plan-features { list-style: none; display: flex; flex-direction: column; gap: 0.625rem; margin-bottom: 2rem; }
  .plan-features li { font-size: 0.875rem; color: var(--ink-muted); display: flex; gap: 0.5rem; align-items: flex-start; font-weight: 400; }
  .plan-features li i { font-size: 0.9rem; color: var(--teal); flex-shrink: 0; margin-top: 3px; }
  .btn-plan {
    display: flex; align-items: center; justify-content: center; gap: 0.4rem;
    border: 1px solid var(--border); color: var(--ink);
    padding: 0.75rem; border-radius: var(--radius);
    font-size: 0.875rem; font-weight: 600; text-decoration: none; transition: all 0.2s;
  }
  .btn-plan:hover { border-color: var(--teal); color: var(--teal); background: var(--teal-light); }
  .pricing-card.popular .btn-plan { background: var(--teal); border-color: var(--teal); color: white; }
  .pricing-card.popular .btn-plan:hover { background: #094f43; }

  /* DIFFERENTIATOR */
  .diff-section { background: var(--cream-dark); }
  .diff-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 2px; margin-top: 3.5rem; background: rgba(0,0,0,0.08); }
  .diff-row {
    background: var(--cream-dark);
    display: grid; grid-template-columns: 1fr auto 1fr;
    align-items: center; gap: 2rem; padding: 1.75rem 2rem;
  }
  .diff-them { font-size: 1rem; color: var(--ink-faint); text-decoration: line-through; font-weight: 300; display: flex; align-items: center; gap: 0.5rem; }
  .diff-them i { font-size: 1rem; }
  .diff-vs { font-size: 0.7rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-faint); text-align: center; }
  .diff-us { font-size: 1.0625rem; color: var(--ink); font-weight: 500; display: flex; align-items: center; gap: 0.5rem; }
  .diff-us i { font-size: 1.1rem; color: var(--teal); }

  /* STORY 2 */
  .story2-section { background: var(--teal); color: white; }
  .story2-inner { display: grid; grid-template-columns: 2fr 1fr; gap: 6rem; align-items: center; }
  .story2-text p { color: rgba(255,255,255,0.8); font-size: 1.0625rem; font-weight: 300; line-height: 1.85; margin-bottom: 1.25rem; }
  blockquote {
    background: rgba(255,255,255,0.1); border-left: 3px solid var(--gold);
    padding: 1.75rem 2rem; border-radius: 0 6px 6px 0; margin-top: 1.5rem;
  }
  blockquote p { color: white !important; font-style: italic; font-size: 1.0625rem !important; margin: 0 !important; }
  blockquote cite { display: block; margin-top: 0.75rem; font-size: 0.8125rem; color: rgba(255,255,255,0.6); font-style: normal; display: flex; align-items: center; gap: 0.35rem; }
  .story2-stats { display: flex; flex-direction: column; gap: 1.5rem; }
  .s2-stat { background: rgba(255,255,255,0.1); padding: 1.5rem 2rem; border-radius: 6px; }
  .s2-stat .s2-icon { font-size: 1.25rem; color: var(--gold-light); margin-bottom: 0.5rem; display: block; }
  .s2-stat .num { font-family: var(--serif); font-size: 2.5rem; color: var(--gold-light); line-height: 1; }
  .s2-stat .lbl { font-size: 0.85rem; color: rgba(255,255,255,0.65); margin-top: 0.25rem; }

  /* CONTACT FORM SECTION */
  .contact-section { background: var(--ink); }
  .contact-inner { display: grid; grid-template-columns: 1fr 1fr; gap: 6rem; align-items: start; }
  .contact-left .section-tag { color: var(--gold); }
  .contact-left h2.section-title { color: var(--cream); }
  .contact-left h2.section-title em { color: var(--gold); }
  .contact-info { margin-top: 2.5rem; display: flex; flex-direction: column; gap: 1.25rem; }
  .contact-info-item {
    display: flex; align-items: center; gap: 1rem;
    color: rgba(250,248,243,0.65); font-size: 0.9375rem; font-weight: 300;
  }
  .contact-info-item i { font-size: 1.25rem; color: var(--gold); flex-shrink: 0; }
  .contact-info-item a { color: rgba(250,248,243,0.65); text-decoration: none; }
  .contact-info-item a:hover { color: var(--gold); }
  .trust-badges { margin-top: 3rem; display: flex; flex-wrap: wrap; gap: 0.75rem; }
  .trust-badge {
    display: flex; align-items: center; gap: 0.4rem;
    background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.1);
    padding: 0.4rem 0.875rem; border-radius: 2rem;
    font-size: 0.775rem; color: rgba(250,248,243,0.55); font-weight: 500;
  }
  .trust-badge i { font-size: 0.8rem; color: var(--gold); }

  /* FORM STYLES */
  .contact-form-wrap {
    background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.1);
    border-radius: 12px; padding: 2.5rem;
  }
  .form-title {
    font-family: var(--serif); font-size: 1.375rem; color: var(--cream);
    font-weight: 400; margin-bottom: 0.5rem;
  }
  .form-subtitle { font-size: 0.875rem; color: rgba(250,248,243,0.5); margin-bottom: 2rem; font-weight: 300; }
  .form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.125rem; }
  .form-group { display: flex; flex-direction: column; gap: 0.425rem; }
  .form-group.full { grid-column: 1 / -1; }
  .form-label {
    font-size: 0.775rem; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase;
    color: rgba(250,248,243,0.45); display: flex; align-items: center; gap: 0.35rem;
  }
  .form-label i { font-size: 0.8rem; }
  .form-input, .form-select, .form-textarea {
    background: rgba(255,255,255,0.07); border: 1px solid rgba(255,255,255,0.12);
    border-radius: 6px; padding: 0.75rem 1rem;
    color: var(--cream); font-family: var(--sans); font-size: 0.9375rem; font-weight: 300;
    outline: none; transition: border-color 0.2s, background 0.2s; width: 100%;
    -webkit-appearance: none;
  }
  .form-input::placeholder, .form-textarea::placeholder { color: rgba(250,248,243,0.25); }
  .form-input:focus, .form-select:focus, .form-textarea:focus {
    border-color: var(--gold); background: rgba(255,255,255,0.1);
  }
  .form-select { cursor: pointer; }
  .form-select option { background: #1a1a1a; color: var(--cream); }
  .form-textarea { resize: vertical; min-height: 100px; line-height: 1.6; }
  .input-icon-wrap { position: relative; }
  .input-icon-wrap i {
    position: absolute; left: 0.875rem; top: 50%; transform: translateY(-50%);
    font-size: 1rem; color: rgba(250,248,243,0.3); pointer-events: none;
  }
  .input-icon-wrap .form-input { padding-left: 2.5rem; }
  .form-submit {
    margin-top: 1.5rem;
    display: flex; align-items: center; justify-content: center; gap: 0.6rem;
    background: var(--gold); color: var(--ink);
    padding: 1rem 2rem; border-radius: var(--radius);
    font-size: 0.9375rem; font-weight: 700; cursor: pointer;
    border: none; width: 100%; font-family: var(--sans); letter-spacing: 0.01em;
    transition: background 0.2s, transform 0.15s;
  }
  .form-submit:hover { background: #e0bc5e; transform: translateY(-1px); }
  .form-submit i { font-size: 1.1rem; }
  .form-note {
    text-align: center; margin-top: 1rem;
    font-size: 0.775rem; color: rgba(250,248,243,0.3); display: flex; align-items: center; justify-content: center; gap: 0.4rem;
  }
  .form-note i { font-size: 0.85rem; }
  /* success state */
  .form-success {
    display: none; text-align: center; padding: 3rem 2rem;
    flex-direction: column; align-items: center; gap: 1rem;
  }
  .form-success i { font-size: 3rem; color: var(--gold); }
  .form-success h3 { font-family: var(--serif); font-size: 1.5rem; color: var(--cream); font-weight: 400; }
  .form-success p { color: rgba(250,248,243,0.6); font-size: 0.9375rem; font-weight: 300; }

  /* FINAL CTA */
  .cta-section { background: var(--teal); text-align: center; padding: 7rem 5vw; }
  .cta-section .section-tag { color: rgba(255,255,255,0.55); justify-content: center; }
  .cta-section h2.section-title { color: white; margin: 0 auto 1.25rem; }
  .cta-section h2.section-title em { color: var(--gold-light); }
  .cta-section .sub { color: rgba(255,255,255,0.7); max-width: 54ch; margin: 0 auto 3rem; font-weight: 300; font-size: 1.0625rem; }
  .cta-buttons { display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap; }
  .btn-gold {
    display: inline-flex; align-items: center; gap: 0.5rem;
    background: var(--gold); color: var(--ink);
    padding: 1rem 2.25rem; border-radius: var(--radius);
    font-size: 0.9375rem; font-weight: 700; text-decoration: none;
    transition: background 0.2s, transform 0.15s;
  }
  .btn-gold:hover { background: #e0bc5e; transform: translateY(-1px); }
  .btn-ghost {
    display: inline-flex; align-items: center; gap: 0.5rem;
    border: 1px solid rgba(255,255,255,0.3); color: white;
    padding: 1rem 2.25rem; border-radius: var(--radius);
    font-size: 0.9375rem; font-weight: 500; text-decoration: none; transition: all 0.2s;
  }
  .btn-ghost:hover { border-color: rgba(255,255,255,0.7); background: rgba(255,255,255,0.08); }

  /* FOOTER */
  footer {
    background: var(--ink); border-top: 1px solid rgba(255,255,255,0.07);
    padding: 2rem 5vw; display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 1rem;
  }
  footer .logo { font-family: var(--serif); font-size: 1.25rem; color: var(--cream); text-decoration: none; display: flex; align-items: center; gap: 0.4rem; }
  footer .logo span { color: var(--gold); }
  footer .logo i { font-size: 1rem; color: var(--teal); }
  footer .foot-links { display: flex; gap: 1.5rem; }
  footer .foot-links a { font-size: 0.8125rem; color: rgba(250,248,243,0.35); text-decoration: none; display: flex; align-items: center; gap: 0.3rem; }
  footer .foot-links a:hover { color: rgba(250,248,243,0.65); }
  footer .foot-links a i { font-size: 0.85rem; }
  footer p { font-size: 0.8125rem; color: rgba(250,248,243,0.25); }

  /* ANIMATIONS */
  @keyframes fadeUp { from { opacity: 0; transform: translateY(24px); } to { opacity: 1; transform: translateY(0); } }
  .hero-tag, .hero h1, .hero-sub, .hero-platforms, .hero-cta { animation: fadeUp 0.7s ease both; }
  .hero h1 { animation-delay: 0.1s; } .hero-sub { animation-delay: 0.2s; }
  .hero-platforms { animation-delay: 0.3s; } .hero-cta { animation-delay: 0.4s; }

  /* RESPONSIVE */
  @media (max-width: 960px) {
    .hero-stats { display: none; }
    .story-inner, .story2-inner, .contact-inner { grid-template-columns: 1fr; gap: 3rem; }
    .services-grid, .cases-grid, .pricing-grid { grid-template-columns: 1fr; }
    nav .nav-links { display: none; }
    .diff-grid { grid-template-columns: 1fr; }
    .diff-row { grid-template-columns: 1fr; gap: 0.5rem; }
    .diff-vs { display: none; }
    .form-grid { grid-template-columns: 1fr; }
  }